About us

We passionately believe in the power of PE, sport and physical activity to improve lives. 

What we do:

We design, create and deliver innovative educational programmes that maximise the power of movement to improve wellness, helping children to develop a long-lasting healthy lifestyle.

 Wellness incorporates:







We offer a comprehensive range of high-quality programmes and products to meet your needs. All our programmes involved being physically active, they also impact on other areas of wellness. 

We can help:

  • Increase the range of sports and activities your pupils experience
  • Engage pupils in regular physical activity
  • Improve confidence, knowledge and skills amongst your staff team
  • Raise the profile of PE and sport within your school
  • Meet the PE & Sports Premium Funding key indicators 
  • Children hit their daily 60 minutes of physical activity 
  • Support and encourage the least active children to be more active
  • Boost your staff and pupil wellbeing 
  • Children to develop personal skills such as values

Who we work with:

We predominantly (but not exclusively) work within Education Settings.  We work with children, young people and school staff and our programmes cover EYFS, Key Stage 1 and Key Stage 2.

We are based within County Durham and offer a comprehensive service in South West Durham, Darlington, North Tees Valley and North Yorkshire.  Get in touch  to discuss your school’s PE, school sport, physical activity, health and wellness, and personal development needs.

Our 6 flagship programmes are available across the North East (Team Up, Fit for Life, Move with Max, Alex Dewar, PE Apprenticeships, Active Ted)

Our flagship products and online programmes – Fit for Life, Move with Max and Active Ted – are available across the UK.

“Very personable and make every effort to accommodate the school and their needs.”

Why use Go Well? 

Passionate: We are passionate about the role that PE, school sport and physical activity can play in whole child development and improving lives. We can make a real difference together.

Expert: With decades of experience in teaching and coaching, we can help you achieve your school and personal priorities. We can develop programmes specifically to meet your school’s needs and our resources will leave you feeling confident and empowered to deliver high-quality PE, sport and physical activity sessions.

“All staff are highly knowledgeable, skilled and passionate and inspire us all.”

Our ambitions:

We want to work with like-minded people and organisations, to use our innovative and impactful programmes to support as many people as possible to build healthy active futures.

Our values:

We are a people centred and values-based organisation.  We aim to build a connection, understanding and partnership with everyone we work with. 

We pride ourselves on our customer service and living out our values:


Big Ears

Big Ears

We will listen to the needs of our partners and young people and work together to improve our service to you.

Big Ideas

Big Ideas

We love to be innovative. We will proactively pursue new ideas to provide more opportunities for young people.

Big Heart

Big Heart

We really care about what we do and have high standards. We are fair and honest and we will support you to meet your goals.